In May 2025, TENT launched the DAZN mini app in the Telegram mini app store, supported by a global, in Telegram marketing campaign, using the FIFA Club World Cup 2025 event to promote the mini app itself to the 1bn Telegram users. This is a global first – DAZN are the first third-party super brand to enter the Telegram universe. TENT are licensed to stream all of DAZN’s content in Telegram worldwide. That’s top-tier, high-production-value, official sporting content worth ~$5bn!